1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I thought it was so interesting how the author made it extremely prominent to explain that, "Innovation initiative frequently fail and successful innovators have a hard time sustaining their performance like Polaroid, Nokia, Sun Microsystems, Yahoo, Hewlett-Packard, and countless others have found."
2) Identify at least one part of the reading that was confusing to you.
I thought the big idea was very confused and needed more expansion.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would like to understand more examples of how you connect innovation to strategy like the Bristol-Myers Squibb.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I didn't think there was anything wrong that the author said but I would like to understand more about the different categories of innovation, for example the routine, disruptive, radical and architectural innovation.
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