1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I thought the opportunity trends were really interesting and surprising. The different types of trends are so interesting. I would never know what cocooning and fantasy adventure is. It is really cool.
2) Identify at least one part of the reading that was confusing to you.
I am kind of confused on the four major types of innovation and examples of each. I would like to have specific examples of each and the difference between the four types.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would like to ask about the Nature of the Creative Process and about the different phases. I would also like to ask about the difference in recognizing relationships.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I completely agree on basically all of the authors explanations and topic. It makes a lot of sense about the trends and the process of innovation.
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