Idea Napkin No. 1

1) You. 

My name is Alyssa Freeberg and I am a sophomore marketing major and retailing minor at the University of Florida. I love to dance and play tennis as well as look at the newest fashion trends. I have experience working in retail at a boutique as well as a merchandiser for an online clothing website that I created. My aspirations are to become a buyer for Bloomingdale's. I see this business concept helping out many woman and men that have trouble shopping for their specific body type. 

2) What are you offering to customers? 

I am offering a computer software program that goes into shopping online sites that helps customers shop online through features that help flatter their body type.

3) Who are you offering it to?

I am offering it to women and men clothing and apparel retailers that have online shopping aspects. I want to capture consumers that have a difficult time flattering their specific body types. Specifically to woman with big boobs or tiny waists but large thighs for example.

4) Why do they care? 

They care because it is such a struggle for many consumers to find clothing that is on trend and fits them well and shows their bodies in the best way possible. 

5) What are your core competencies? The fact that consumers can shop for clothing based on their personal choices on how to embody their self issues.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I believe these elements truly fit together because they help make the business concept more substantial and more thought out. I believe it gives a deeper understanding of the business and where you want to go with it.