1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I thought it was really interest and surprising to see how in depth the marketing research questions specify so differently to each subject from sales, markets, advertising to products.
2) Identify at least one part of the reading that was confusing to you.
The comparison of major survey research techniques chart was in a way confusing in the way that it was laid out on the page.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would like to know how the author came up with the common elements in the marketing skills of great entrepreneurs and why there aren't more because I am sure there a ton of more elements. How did he choose these 10? I am also curious as to why he put gathering secondary data first then gathering primary data. It was an interesting choice of placement on the page.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I don't disagree with anything the author said but I just wish that he explained the quote in the front of the chapter 10 page that was by Peter Dickson.
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