1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I thought it was extremely surprising to see that five forces help determine the long-run profitability of a specific industry and help shape academic research and business practices!
2) Identify at least one part of the reading that was confusing to you.
The image with the caption, "Do you have to barge into my office every day and talk about work?" is kinda of confusing to me and the author did not explain why this image is relatable.
3) If you were able to ask two questions to the author, what would you ask? Why?
Why is security brokers and dealers higher than other for the profitability of US industries? How were the categories selected and how the specificity of stuff like malt beverages were chosen?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I feel like there are other forces that shape industry competition than the five he mentioned; which are that of threat of new entrants, bargaining power of suppliers, threat of substitute products or services, bargaining power of buyers, and rivalry among existing competitors.
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