Tuesday, March 22, 2016

My Unfair Advantage

  • Generate a list of all of the resources in your venture (produce a list of at least 10 resources that you already possess)
1. Clothing
VRIN-it is extremely valuable because it is what we are selling and it should be hard to copy because we want to be different
2. Clothing websites
VRIN-this is very valuable because we need to form good relationships with our websites who are our partners
3. Social media followers
VRIN-these are extremely extremely valuable because these are the people that will be spreading the news about our company and will be following our every move 
4. Active customers
VRIN-we need these customers. these customers will be extremely valuable to the success of our business
5. Intrigued customers
VRIN-these are rare but are important and hopefully become less rare when we start to market our idea 
6. Word of mouth
VRIN-this is very important because it will help our company grow and get the word out
7. Capital
VRIN-this is non-substitutable. we need capital to being our company and place our idea into action
8. Investors
VRIN-this is valuable, rare and non-substitutable. investors will be the base of our company and help start it
9. Fellow supporters
VRIN-this is less important than the rest because this is for our help and goes along with word of mouth
10. An algorithm
VRIN-this is extremely inimitable. we can not have any availability for other companies to copy our algorithm.

The top resource is our algorithm. We need to be able to show how different our company is and how we can be extremely successful and show our customers that our business and idea is something they didn't even know they wanted.

1 comment:

  1. Alyssa, I don't really understand what your algorithm is but if it is a new design or business process that is new to the industry, than I would tend to agree that it is your most valuable resource. I think you will also find that there is no substitute for word-of-mouth because people value the advise of those they trust over any other outlet. Great job. Here is a link to mine: http://guntotinghippie.blogspot.com/2016/03/my-unfair-advantage.html

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