Venture Concept No. 1

My name is Alyssa Freeberg and I am a sophomore marketing major and double minor in retail and entrepreneurship. My new venture focuses on an algorithm that will be provided through fashion and clothing websites that allows for consumers to shop the apparel based on issues they have with their body type or ways to combat their insecurities by sorting apparel on the clothing sites to those necessities and requirements they have. 

Opportunity.

The individuals that have the need and want for this product are potential customers that can't seem to find clothing that hides their insecurities or highlights there positive body attributes through clothing websites online since you can't try clothing through e-commerce. The nature of this need comes from a personal experience I had and frustrations I have while shopping online and receiving the product and having it not fit the way I wanted or maybe not even finding clothing that I think will highlight my body. 

Innovation.

My product is not actually a tangible product, but it is in fact a service for lack of better words. My service allows for individuals, mostly female, to be able to find clothing that highlights their wanted attributes on their body or hide insecurities they have. It is important for consumers to try on clothing but since e-commerce is on the rise, many consumers are getting frustrated with the lack of ability to try on clothing prior to them purchasing. I will make money by clothing websites buying my algorithm from me and possibly adding commission from every individual that utilizes the filters that my algorithm allows customers to use. 

Venture Concept. 

My innovation will solve the opportunity I identified because my service will allow for individuals to be able to be more confident in shopping online and not wasting their time returning the product through printing our a return label than having to make the trek to the post office and so on. Clothing websites will want to buy my innovation because it will encourage more customers to purchase clothing online through their e-commerce option and feel more safe about liking the products that they will purchase. This innovation will provide a trust between the clothing website and the customer. I think customers will switch to using this filter because it is focused on what they want and how they can look better and feel better in their clothing. I don't believe I have any other competitors at the moment. The only other way individuals would get this information on what looks best on them is through magazines and articles but my algorithm and service allows customers to be shopping and see what would look best with their body type and explain to them how they will look in the clothing. 

Three minor elements.

1. My most important resource will be my algorithm. My service cannot thrive or even be a service without it. Then it would be the clothing websites.

2. I would love to open my own store or line of clothing that specifically focuses on certain body types or specific areas customers want to target.

3. I want to have every clothing website use my algorithm and have every customer live off of this. I want individuals to forget how they shopped before without it.